Correlation between adopting marketing as a business orientation and its effect on exporting in the textile firms of Egypt’s industry

The ultimate objective of textile industry in Egypt, as any other real developing country, is to expand the accessibility its products/ services by exporting diverse international markets through intermeshing with global network supply chains. On hand, there marketing orientation, which one business management approaches that can serve a market access means for producers qualifies them into engaging value chains, and hence contribute vigorously prompting exports. this paper research specify correlation between adopting orientation approach, activities, among Egypt’s sector. To fulfill objective, study utilizes comparative, analytical, descriptive approach methodology. Through designed survey aims at collecting primary data from sample comprised (16) mills different industrial zones located Eastern Cairo mainly producing upholstery home textiles products. divided two groups: (1) Exporting mills, (2) Non-exporting mills; each group constituted (8) mills. Data collection were executed methodology takes form interview. interview type Structured Interview aiming collect qualitative quantitative interviewees. frames compose structure are shown Research Work section. subjects be interviewed high level, including CEOs, factory managers, owners.